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Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities. But the difference between using match types and...
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Match Types & Quality Score – The Truth At Last
In the comments to the previous post on Modified Broad Match, Helena Papirnikova asked an interesting question regarding the role of match type in quality score. This is an issue that has been clouded...
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Session Based Broad Match in the WSJ
Did you ever notice that every time you have first hand knowledge of anything written about in the press it’s clear that the largely or completely misrepresent the facts or misunderstand the issue?...
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Top US vs Canadian Marketing Tech Solutions
Working in the technology industry, where there’s an abundance of marketing tech tools available, I often wonder what marketing technology solutions are most commonly used by the major North American...
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Click Fraud: The Problem and Potential Protection
All digital advertisers have likely faced the problem of click fraud. If you, like so many other advertisers, are not addressing click fraud, you have some work to do. Here we look at how click fraud...
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Google Evangelist to Entrepreneur : Interview with Frederick Vallaeys
As a Google Evangelist, who worked with Google from 2002 until 2012, industry leader, Frederick Vallaeys, was involved in building AdWords and now runs a company called Optmyzr, which builds...
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How to Drive eCommerce Sales Without Discounting
When companies need a quick sales boost, the first thing that comes to mind is usually offering flash sales or major discounts. After all, sales bring consumers out in droves (126.9 million U.S. adults...
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Google’s Keyword Tool isn’t enough for your Digital Marketing Campaigns
It used to be that only PPC specialists or marketers running SEO cared about performing keyword research for digital marketing campaigns, but today nearly everyone in digital marketing needs to know...
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Acquisio Introduces Promote, an All-in-One Digital Marketing Solution for...
I’m happy to announce the launch of Acquisio Promote, an all-in-one digital marketing solution for local businesses in need of a digital presence and new customer generation. Why We Created Promote...
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Marketing Technology used by America’s Fortune 1000 Brands
We love looking up to those who have reached success, and as a business professional in marketing, it’s easy to look towards the Fortune 1000 companies in America with envy. To help break down barriers...
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Google to Sunset Converted Clicks, Should You Take Action or Not?
Google has announced that the metric, Converted Clicks, will no longer be supported in AdWords as of September 21st. This change will affect advertisers differently, and for some, it may not be...
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10 Tips to Pick The Best Shopping Data Feed Tool
The product data feed is the foundation of every PPC-campaign on Google and other shopping channels. There are so many tools to optimize your data feeds and campaigns: How can a data feed tool improve...
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How Machine Learning Will Grow Your Business
During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called...
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Digital Advertising Industry Updates – Blink and You’ll Miss Them!
The final week of September was the annual celebration of all things advertising with AdWeek in NYC. Big players in advertising use this time to make big splashy announcements. For the 2nd straight...
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Are you Ready for AdWords’ Expanded Text Ads?
From January 31st it will no longer be possible to create or update Standard Text Ads (STA) for AdWords. This will be the case both in the AdWords UI and through Acquisio. If you’re still using...
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Will Google Overwrite Your Call Extensions?
From the 19th of January, Google is changing the rules around the phone numbers that are displayed for Ads, and your numbers might be affected. Will you be impacted and what should you do about it?...
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